For my university project, I led the branding for MIO MOXIE, a creative agency we built from the ground up. The name MIO MOXIE was inspired by the idea of strength and individuality - “Mio” meaning “mine” in Italian, and “Moxie” representing force of character, determination, and nerve. The four of us at the agency embody those values, which are reflected in the agency’s bold, energetic identity.

I designed the logo with funky, expressive lettering to capture the essence of our creative agency - dynamic, unique, and full of personality. The color palette of baby pink, red, and toned greens was chosen to create a fun and approachable vibe while maintaining a sense of professionalism. The fonts were carefully selected to align with the agency’s playful yet determined character.

Our branding was fully applied across all materials, including mockup business cards designed for a client fair, where we showcased our agency’s vision and capabilities. Throughout the semester, we maintained a consistent visual identity in all assignments, ensuring the branding truly became the face of MIO MOXIE.