THE GREEN MAN FESTIVAL POSTER

The Green Man Festival is known for its vibrant, eclectic atmosphere, deeply rooted in mythology, music, and sustainability. My goal for this project was to create a new poster that visually captures the festival’s essence while standing out in a competitive festival landscape.

This poster was the result of an in-depth research process, including analysis of past Green Man posters, comparisons with competitor designs, and audience surveys. Through this research, I explored different concept directions, each emphasising key aspects of the festival such as its folklore-inspired roots, its connection to nature, and its immersive, creative energy. After testing multiple concept boards, "The Lord of Misrule" emerged as the most compelling direction, embodying the festival’s playful, rebellious spirit.

The final poster design refines and elevates this concept. It features dynamic illustrations, bold typography, and an engaging color palette that evokes the festival’s lively, immersive environment. Careful adjustments were made based on audience feedback to ensure clarity, balance, and maximum visual impact.

Showcased here is the final brand poster. The full research process, including surveys and concept development, is available upon request via email.